Hi There!

I’m Lynn, better known as @whoisthatblonde on Instagram. 

I’m an influencer, entrepreneur, social media specialist and public speaker. I bring all these roles together as founder of Social Nomads, a social media consultancy that helps businesses boost their online game, using advice and input from influencers. After all, who better to advise about social media than the people who’ve cracked it for themselves?

I’ve been an influencer for 5 years, traveling the world and working with brands like L’Oréal and Hunkemöller. Through my work as a content creator, I gave workshops for companies on how they could up their social media game, and I discovered a gap in the market for a business that bridges the gap between brands and influencers.

Follow me on Instagram


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Enter Social Nomads:

Everyone on my team has proven themselves in the social media sphere, and we work with brands like Estée Lauder and The PDA Group to help them get the most from their social strategy. 

People sometimes associate the influencer world with pretty photos but no substance. At Social Nomads, we combine branding with performance for optimal results. We have developed a unique structure in which we combine long-term marketing (social media & branding) with short-term results: lead generation. Using this structure, we create efficient marketing strategies for our customers in which authority and online image, as well as performance and sales, are optimized. 

In short? My business is all about helping you get the best results possible using social media, using expert insights.  

As a public speaker, I’ve presented at events like Webwinkel vakdagen, marketing training days from companies such as Vero Moda, Sanoma, The Body Shop and the universities of Utrecht & Amsterdam. 

Are you a brand looking for expert help with your social media strategy? Find out more here or get in touch here. If you’d like to book me to speak at your event, send me an email here.

Follow Social Nomads on Instagram


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What I have learned from the past few years is that mindset is everything. Growth is a game where you have to be five steps ahead. You feel like you are going too fast? Good. That’s exactly where you have to be.

Do you want to know even more?

  1. E-mail me for a workshop or a coaching session
  2. Check out my model portfolio
  3. Follow me on Instagram for daily posts & stories

5 Things you didn’t know about me

  1. You can always wake me up for Vietnamese food.
  2. I fiercely believe in the power of togetherness. That’s why having the right people around me is my #1 priority.
  3. I’m addicted to buying notebooks, making to-do lists (especially crossing them off) and setting goals.
  4. Self-development is a daily activity for me: I read and meditate every single day. The better you feel, the better you perform.
  5. During my Bachelor I used to teach art history at a high school.


“The best way to predict the future is to create it”